Project: World Cup 2014 - Concept Development
With the anticipation of the upcoming World Cup, the Apparel Innovation group wanted to showcase the latest performance and sustainable soccer uniform kit to Nike leadership teams and the FIFA committee. A visual story was to be created to demonstrate the comprehensive research, prototypes and development challenges for this emerging innovation.
Role: Design Research + Art Direction
This project started with understanding proprietary manufacturing capabilities to FIFA’s equipment regulations. With this insight, I art directed the photo shoot to support our World Cup 2014 innovation story based on key player positions to produce wall graphics, stage presentation and supporting communication tools at the upcoming Nike Innovation Summit.