Project: Global Marketing Experiences
Facebook’s event presence is a great opportunity to connect with product and marketing partners globally. Each event kicks off a year ahead and involves collaborating with several content, production and fabrication teams. The event creative was produced around a theme based on upcoming product releases, company initiatives and/or continuing tentpole programs like Cannes or CES.
Role: Creative Lead - Experiential
As the creative lead, these projects involved 1) directing the event theme and design implementation for the communications, stage and environment, 2) ensuring brand cohesion and fabrication quality throughout the event space and 3) seeking out opportunities to up-level the previous years experience with onsite brand activations and mobile enhancements.